Free Lifecycle Marketing Strategist

Published date: July 12, 2022
  • Location: British Columbia, Canada


If so, then Jobber might be the place for you! We’re looking for a Lifecycle Marketing Strategist to be part of our Marketing department!

Jobber exists to help people in small businesses be successful. As featured in the Globe and Mail, we work with home and field service companies to help them better quote, schedule, invoice and collect payments from their customers. Having been named the #2 fastest growing software company in Canada and one of Fast Company’s Most Innovative Companies in 2020, it’s clear we’ve come a long way from our first customer in 2011 – but wave just scratched the surface of what we want to accomplish for our customers.

We’re committed to ensuring the best experience for all Jobberinos to do impactful work. We weren’t named a top workplace in Canada for nothing! We want you to be a part of our team. While our headquarters are in Edmonton, AB, we have a growing team in Vancouver, BC that needs you. At present all of our Vancouver team works remotely as we are expanding our BC operations.

The Team

When it comes to telling the world about Jobber and moving new people through a funnel, Marketing is your department. They handle everything from spreading awareness, to answering “What’s Jobber?,” to getting new customers in the door, to turning those customers into Jobber advocates!
Lifecycle Marketing is responsible for creating and advocating for best-in-class experiences that deliver the right message, to the right people, at the right time. We leverage automation and data to build highly personalized end-to-end experiences our customers want, need, and like.

The Role

Reporting to the Sr. Manager, Lifecycle Marketing, the Lifecycle Marketing Strategist will be responsible for orchestrating our ideal customer experience for our customers in British Columbia. You will influence strategies for how we acquire, activate, retain, and expand users on all platforms. You will be accountable for enhancing our Fintech and expansion efforts and creating experiences that are mutually beneficial to both customers and Jobber, ultimately ensuring we’re effectively capturing revenue.

You will partner cross-functionally to optimize our customer journey, including all associated customer communications. In addition, you will run experiments to explore and validate new strategies for how we can effectively move our customers through the funnel. You will represent Lifecycle Marketing across the organization and be a steward for your area of focus across the business.

Through your work with our Business Operations, Marketing, Sales, Success, Product, and Growth teams, you'll create great user experiences at scale and conduct experiments to discover what works with a focus on our customers in British Columbia.

Job Duties

As a Lifecycle Marketing Strategist with our team, you will be responsible for the following duties:
• Own the strategy and implementation of programs that effectively move customers through the customer journey
• Map and audit end-to-end experiences to identify opportunities and critical issues
• Develop and drive hyper-personalized multi-channel programs and experiments that deliver effective customer communications to the right customer at the right time
• Use data and insights to identify opportunities for new campaigns or always-on programs, target segments, and personalization
• Partner with a variety of stakeholders from Growth, Marketing, Business Operations, Business Analytics, Sales, and Customer Success to develop and deliver on shared goals
• Establish and own a variety of metrics related to the different areas of the customer journey
• Analyze data from various sources to identify impact, behaviours, and show we are incrementally learning with everything we do
• Represent Lifecycle Marketing across the organization while helping to elevate the Lifecycle practice at Jobber
• Meet with customers and Partners in the Vancouver, BC area to gather data to improve Lifecycle Marketing

Skills Required

If you possess the following skills, you will be a great fit as a Lifecycle Marketing Strategist:
• Have 2+ years of Marketing experience building highly personalized, customer programs that deliver business results
• Be able to see strategies all the way through to implementation and learn how to improve on it next, striving for best-in-class experiences
• Be a strong English communicator who can effectively share the story behind your work in ways that will resonate with the Jobber team, customers, and partners.
• Be able to digest ambiguous data, ask the right questions, communicate and action critical insights
• Be passionate about delivering extraordinary customer experiences while simultaneously balancing business objectives
• Be highly collaborative and experienced in working with a diverse group of stakeholders across the organization to create and execute against shared goals

Salary and Benefits

This position will be offered a salary of $78,000.00 CAD per year for 40 hours per week as a permanent and full-time employee.

We offer a comprehensive benefit package that includes extended health, dental, vision, and drug coverage as well as life insurance, and long-term disability. You will be eligible to participate in all Company extended health and benefit plans effective your start date. A three-month waiting period applies to short term disability coverage and you will be responsible for your long-term disability premiums. You will be provided with further details and enrollment forms as your start date approaches.

You are entitled to 3 weeks (15 days) paid vacation per year as well as all statutory holidays in accordance with Employment Standards.

You are eligible to participate in the company sponsored RRSP matching program. The Company will match your deposits up to a total of 3% of your annual earnings.

How to Apply

by email to

Reference : Lifecycle Marketing Strategist jobs

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