Free Brand Director (with P&L responsibility)

Published date: October 4, 2021
  • Location: Michigan, United States

Brand Director (with P&L responsibility)

Owatonna, Minnesota

No Relocation - Local Candidates Only

Must be a US Citizen or Green Card holder.

Gopher Sport's mission is to help young and old lead more active and healthy lives. We achieve our mission by inventing and selling innovative, high-quality products and solutions to K-12 schools (and other institutional settings). Our customers love the quality of our products, the excellent customer experience, the fast shipping and the satisfaction guarantee that we offer. Gopher – one of the brands within Gopher Sport - is the leading provider of products for physical education, athletic and fitness to K-12 schools and other institutions.

The Opportunity:

We are currently seeking a bright, energetic, innovative Brand Director to lead our Gopher brand.

The Outcome you will be responsible for delivering

This important position is responsible for achieving the brand's sales and profit growth goals.

What You'll Be Doing:

The Brand Director personally leads and is involved in every aspect of the brand's experience. The Brand Director will drive results independently, and will also rely on close coordination with other internal departments.

1. You will be responsible for the financial performance of the brand, developing and executing plans to achieve targeted profits. This includes but is not limited to budget management, setting pricing direction, hitting product margin targets, and all other financial initiatives related to the brand.

2. You will own the management and successful execution of plans for the brand's catalog creation, catalog circulation, digital advertising, sales campaigns, strategic partnerships, and other initiatives. There is a lot to do here, and you'll need very effective time- and project-management skills to successfully manage it all. You'll also need to be obsessed with clearly measuring performance and moving quickly to adjust plans based on what's working and what's not.

3. You'll lead the brand's product strategy. In collaboration with our Product Marketing team, you will create unique and innovative product assortment plans. With our Product Development team, you'll play a key role in expanding our line of proprietary products by creating and contributing to the execution of new product ideas from concept to launch.

4. You'll develop actionable insights about our customers and the market. You will research, listen to, and understand our customers and their needs through market research, market events, and direct interactions. You'll then use those customer, market and competitor insights to create successful product, advertising and selling plans that drive profitable sales growth.

5. plus more!

What You'll Need to Be Successful:

• A non-stop desire to understand the customer and the market.

• Imagination, curiosity and an ability to translate ideas into products or actions that create results.

• The ability to create and execute multi-faceted business plans that achieve sales and profit growth goals.

• The ability to successfully complete projects on time, both independently and by guiding the activities of team mates from other departments or outside vendors.

• An ability to easily and quickly test concepts or strategies, interpret results, and adjust/expand/abandon.

• The ability to interpret and draw useful conclusions from financial statements, product performance reports, web performance reports, advertising reports and other sources of performance information.

• Proactive, clear and concise communication.

• Expertise with Excel and functional knowledge of other common business applications (Office 365, analytics and Business Intelligence software, Project Management software, etc.).

What's it like to work here?

You'll find a fast-paced environment, a friendly culture and a meaningful mission. Great outcomes will require determined individual effort and cross-department coordination and collaboration. You'll have your hands in a lot of areas! Expect to be valued, supported and challenged. Successful team members are rewarded and promoted. You will divide your time between our Edina and Owatonna offices. Generous compensation, benefits, profit sharing and paid time off.

Required Knowledge, Skills, and Abilities: (Submission Summary):

1. 10 years or more successful experience managing business units or brands

2. At least 3 years of complete P&L responsibility for a growing brand.

3. Passion for the importance of physical activity and a desire to positively impact student and teacher outcomes.

4. Experience marketing or selling to the PreK-12 market strongly preferred.

5. Bachelor’s degree. MBA preferred
Reference : Brand Director (with P&L responsibility) jobs

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